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Claimants seeking representation after an injury caused by someone else's negligence.
Personal injury is among the most valuable intent categories in consumer marketing, and the acquisition costs reflect that. A single signed case can justify a great deal of spend, which draws a large number of participants and a wide range of standards. Bar advertising rules vary by state, they apply to the firm rather than to the source, and a firm that cannot account for how a caller reached it carries the exposure.
We run this vertical on the assumption that every campaign will eventually be examined. Creative avoids outcome promises and settlement figures. Disclosures make clear the caller is contacting a marketing service that connects them with a firm, not a firm directly. Records are retained. Firms can review the path before it runs, and we would rather they did.
Most unqualified personal injury calls fail on a small number of predictable criteria. The incident falls outside the statute of limitations. The caller is already represented. There was no treatment, which makes damages difficult to establish. Liability is genuinely unclear. Or the incident type is one the firm does not handle.
All of those are established before a transfer. Incident date, incident type, injury and treatment status, whether an attorney is already instructed, and the state the incident occurred in. That screen removes a large majority of the calls a firm would otherwise absorb, which is the entire economic argument for buying this vertical through a partner rather than running the media directly.
A caller in this vertical has usually been hurt recently and is often in some difficulty, financially, physically or both. The category's worst advertising exploits that directly, and it is the reason the whole channel attracts suspicion.
We hold a plain line on it: no outcome guarantees, no settlement figures, no artificial deadlines, no impersonation of official or medical bodies. Contact frequency is capped. Publishers whose complaint rate moves are removed. This is partly ethics and partly commercial self-interest, firms in this vertical are buying reputational safety as much as they are buying calls.
Personal injury suits firms with intake capacity able to sign a case quickly and the bar-compliance posture to document how their demand was generated.
Set at onboarding and written down. Changing any of it is a conversation, not a silent adjustment.
Yes, before transfer. A represented caller cannot become your case and should never reach your intake team.
Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET