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Claimants who may qualify for an active litigation, identified against current case criteria.
Mass tort is the least static vertical in performance marketing. Qualifying criteria move as litigation develops, a date range narrows, a product model is added, a diagnosis requirement is tightened, a court ruling reshapes what counts. A campaign built against last quarter's criteria will keep producing claimants who no longer qualify, and the firm will keep paying for them.
We treat criteria as a live input reviewed with the buyer, not a brief captured at onboarding. When the qualifying set changes, the screening changes the same week. That requires a closer working relationship than most verticals need, which is one reason we run mass tort as a partnership rather than an order form.
A mass tort claimant is only useful if the qualifying facts can be evidenced. Product exposure, dates of use, diagnosis, treating facility, and the absence of existing representation all have to be captured accurately, because they determine whether the claim survives review.
Our screening in this vertical is longer than anywhere else we operate, deliberately. A caller who cannot establish the qualifying facts is not transferred. Firms buying mass tort are buying a documented, reviewable claimant profile, and a call that arrives without one has simply moved the qualification cost from us to them.
Mass tort advertising has produced some of the worst behaviour in legal marketing, creative impersonating health authorities, manufactured urgency around fake deadlines, and messaging that encourages people to interpret ordinary health events as compensable injuries.
We do not run any of it. No official-body impersonation, no invented deadlines, no diagnostic suggestion. Claimants are told plainly that they are contacting a service that connects them with a law firm. Publishers are audited against that standard and removed when they drift. In a vertical this scrutinised, a firm's exposure is its marketing sources, and we would rather be the boring option.
Mass tort suits firms and case aggregators with the review capacity to work a documented claimant file and a clear position on the litigations they are building.
Set at onboarding and written down. Changing any of it is a conversation, not a silent adjustment.
As often as the litigation moves. We review criteria with you rather than working from an onboarding brief, and screening changes in the same week a criterion does.
Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET