Carriers and insurers
Volume at a CPA you can defend to finance.
Multi-state licensing, in-house producers, appetite for consistent daily volume.
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Leads Pedio connects advertisers who need qualified calls with publishers who reach the right consumers. Both sides are partners here, same standards, same reporting, same interest in making the next month better than the last.
01: What we do
Leads Pedio is a performance media partner. We buy attention across every channel a consumer actually uses, qualify it before it reaches you, and hand over a call that is ready to have a conversation.
For advertisers
Calls and leads priced against your economics, filtered before they route.
For publishers
Offers worth building traffic against, on payout terms agreed in writing.
For both
The same filters, the same reporting, the same conversation when it stops working.
02: The channels
Search, paid social, native, email, linkout and media we own outright. Six channels, one measurement layer, and budget that moves towards whatever is working this month.
Search
Commercial-intent queries where the decision is already made.
Paid social
Life-event targeting on creative cleared for the vertical.
Native
In-feed placements where the path to enquiry is signposted.
Opted-in audiences with a documented opt-in source.
Linkout
Comparison units that name the advertiser by name.
Owned media
Properties we write, serve and qualify end to end.
03: How we buy
Media buying is not a volume problem, it is an attribution problem. We track to the outcome you care about rather than the one that is easiest to report, and we move money the day the data says to.
Source-level
Every source tracked separately. A blended average hides the thing you need to act on.
Outcome-led
Where you share results back, we optimise to cost per acquisition, not cost per call.
Same-day
A source below the agreed standard is paused that day, not at the end of the cycle.
Optimising to the wrong end of the funnel is the most common way a campaign looks healthy and loses money.
04: The standard
Every vertical we buy in is regulated, and the exposure sits with whoever speaks to the consumer. So the standard is not what we can get away with, it is what we could produce if somebody asked.
Consent on file
The disclosure as served, the page, the timestamp, retrievable by phone number.
Creative reviewed
Approved against the vertical's advertising rules before a penny is spent.
Sources audited
Publishers held to the standard of the properties we run ourselves.
05: Partner with us
Start on a capped test campaign with the filters agreed up front. If the calls do not meet the standard we set together, you do not pay for them.
A carrier with licensed producers in twelve states and a roofing contractor covering four counties have almost nothing in common except that both need the phone to ring. We scope campaigns to the business, not to a category.
Volume at a CPA you can defend to finance.
Multi-state licensing, in-house producers, appetite for consistent daily volume.
See what we run
Calls your producers can actually close.
Multi-carrier quoting, a live desk, and the flexibility to shift product mix.
See what we run
Claimants who qualify, not enquiries that waste intake.
Dedicated intake, bar-compliant review, ability to sign a case quickly.
See what we run
Jobs inside the area your crews can reach this week.
Defined ZIP coverage, capacity to survey or book within days.
See what we run
Enough consistent volume to keep seats productive.
Staffed hours, recording and retention in place, clear disposition reporting.
See what we run
Offers worth building traffic against, on terms you can plan around.
Compliant sources, documented consent capture, appetite to scale what works.
See what we runNobody lives in a single channel, so a campaign confined to one costs more and converts worse. We buy across the mix and move weight towards whatever is working this month, not whatever worked at launch.
Commercial-intent queries where the consumer has already decided to act. The most expensive click in the mix, and usually the one worth paying for.
Life-event and audience targeting across the major platforms, on creative approved for the vertical and its advertising rules before it runs.
In-feed placements on contextually relevant content, where the path from article to enquiry is signposted rather than disguised.
Opted-in audiences with a documented opt-in source and suppression handling. Cheap to scale and the fastest way to damage a brand if run carelessly.
Comparison tables and linkout units that name the advertiser the consumer is being connected to, so the consent record means something.
Properties we operate end to end. We write the page, serve the disclosure and set the qualifying questions, nothing borrowed, nothing unreviewed.
Every channel reports into the same view, at source level, in close to real time. That is what makes reallocation possible mid-campaign rather than at the next review, and what lets us pause a source the day it stops working instead of the month after.
Thirteen verticals, each with its own consumer, qualifying conversation and regulatory position. Scroll or drag to bring one to the front.
Every vertical we run in is regulated, and the exposure attaches to whoever ends up on the phone with the consumer. So the standard we work to is not what we can get away with, it is what we could produce if somebody asked.
Consumers are shown a named disclosure before any contact. The disclosure text as served, the page, and the timestamp are retained with the record and produced on request.
Medicare campaigns carry additional obligations around permission to contact, scripting, call recording and retention. Those apply on top of everything else and we onboard more carefully in that vertical.
Debt relief, insurance and legal advertising each have their own constraints on claims. Creative is reviewed against them before it runs, and buyers can review it too.
Publishers are held to the same standard as our own properties. We review the full path a consumer took, not only the form they completed, and remove sources that drift.
Consent records and, where required, call recordings are retained for agreed periods and are retrievable against a specific phone number without a development request.
A documented process for raising and reviewing calls that should not have been billed. A partner who cannot dispute has no way of holding us to the standard we agreed.
This describes how we operate. It is not legal advice, and it does not replace your own compliance review.
These are placeholder quotes standing in for real ones. They will be replaced with attributed testimonials once the client supplies them.
“They turned volume down in our second month because the call quality was drifting. Nobody had ever done that before we asked. That is the whole reason we are still working with them.”
A scoping conversation about your verticals, geography and capacity, a documented set of filters and quality rules, a small test campaign, and a review before anything scales. No long-term commitment is required to start.
Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET