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Prospective students requesting programme information and admissions guidance.
Education generates enquiries readily. People request information about courses they will never start, at institutions they will never attend, for reasons ranging from idle curiosity to a genuine career change. Volume in this vertical is close to meaningless as a measure.
What matters is start window and specificity. A prospective student who can name the programme area and a term they intend to begin behaves entirely differently from one who ticked a box for information. We screen for both, and we would rather deliver a fraction of the raw enquiry volume with the second group removed.
Admissions teams lose a great deal of time on enquiries that cannot proceed: a prospective student without the prerequisite qualification, one who needs an on-campus option at an online-only institution, one outside the states an institution is authorised to enrol in, or one whose funding expectations cannot be met.
We capture programme area of interest, intended start window, highest level of education completed, study format preference and location. It is enough for an admissions adviser to know within the first minute whether there is a programme to discuss.
Education marketing has a difficult record, particularly around career outcomes, accreditation and financial aid. The rules that followed are strict, and institutions carry the exposure for how their enquiries were generated.
We make no claims about employment outcomes, salary or accreditation status. Financial aid is described as something to discuss with the institution, never as an entitlement. Callers are told which institution or service they are contacting. Creative in this vertical is reviewed before it runs and publishers are audited against the same standard as our own properties.
Education suits institutions and training providers with admissions teams able to respond quickly and programmes that match the enquiry profile.
Set at onboarding and written down. Changing any of it is a conversation, not a silent adjustment.
Yes. It is the most predictive single question in this vertical, a prospective student with a named term behaves nothing like one who requested information generally.
Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET