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Clear rules on what converts, payout terms agreed before you build anything, and an honest answer the same day a source stops performing rather than a silent pause at month end.
Every type below is welcome provided the consumer path can be reviewed and the consent record stands up. The review is the condition, not the channel.
Paid and organic search against commercial-intent queries, with landing pages we can review before they run.
Platform-compliant social campaigns with creative approved for the vertical and its advertising rules.
Native placements and editorial content where the path from article to enquiry is clearly signposted.
Opted-in email to lists you own, with suppression handling and a documented opt-in source.
Comparison tables and linkout units that name the advertiser the consumer is being connected to.
Properties you operate, where you control the disclosure, the form and the consent record.
Call traffic routed through a screening layer, with recording and retention where the vertical requires it.
Broadcast partners on approved scripts, reviewed for the vertical before they air.
These are listed plainly so nobody builds against them by accident. A source found using any of them is removed, and the volume it produced is not paid for.
Rewards, points, sweepstakes entries or any consideration offered in exchange for an enquiry.
Enquiries collected as a secondary action on an unrelated form, where consent cannot be evidenced for this advertiser.
Anything presenting as a government body, a health authority, a carrier, a court or a news outlet.
Contact without a documented prior consent record naming the party making contact.
Bidding on a buyer's brand terms, or any variant of them, without explicit written permission.
Data acquired from a third party where the original opt-in cannot be produced on request.
Enquiries generated previously and presented as current, or resold after delivery to another buyer.
Any non-human traffic source, including click farms and automated form completion.
Payout uncertainty is the main reason publishers stop scaling a campaign. Ours are agreed in writing before you build anything, and changes are discussed rather than applied.
These are the same requirements we hold our own properties to. They are listed here so you can decide whether a campaign is worth building before you build it.
We onboard more slowly than some networks. It is the reason campaigns stay open once they start, and it means you are not building against rules that appear later.
Tell us what traffic you have and which verticals you work in. If it is not a fit we will say so on the first call rather than after you have built something.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET