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Injured parties in the days and weeks after a collision, deciding whether to pursue a claim.
Motor vehicle accident intent has one of the shortest useful lifespans of any category. In the days after a collision the injured party is deciding whether to pursue anything at all, and they are being contacted by insurers, by medical providers and frequently by other marketers. Within a few weeks most have either instructed someone or decided not to.
That makes speed the defining constraint. We route live rather than batching, because a lead delivered the following morning in this vertical has usually already been answered by somebody else. Firms who cannot answer during the hours a campaign runs should narrow the hours rather than accept calls into voicemail.
Three facts determine whether a collision produces a case: who was at fault, whether there was an injury, and whether that injury was treated. A caller who was at fault, or who walked away without seeing anyone, is rarely a viable claim however sympathetic the circumstances.
We establish all three before transfer, along with the date of the collision, whether a police report exists, the insurance position, and whether an attorney is already instructed. It is a short screen and it removes most of what would otherwise reach a firm's intake team as an unworkable enquiry.
Somebody who has been in a serious collision in the last week is not in a normal consumer state. Aggressive follow-up in that window is both distressing and counterproductive, and it is the behaviour that gives accident marketing its reputation.
We cap contact frequency tightly, run no creative that implies an official or medical origin, and make clear in the disclosure that the caller is reaching a service that connects them with a law firm. Publishers who exceed the frequency caps are removed rather than warned.
This vertical works for injury firms with live intake during the hours a campaign runs and the ability to sign quickly once a case qualifies.
Set at onboarding and written down. Changing any of it is a conversation, not a silent adjustment.
Live, at the moment of the enquiry. Intent in this vertical decays within days, so batched delivery reliably arrives after the claimant has instructed somebody else.
Tell us which side you are on and what you are trying to grow. We will come back with a scoped test campaign, the filters we would apply, and what we would need from you to run it properly.
Start on a capped test campaign. If the calls do not meet the standard we agreed, you do not pay for them.
Or call +1 (866) 555-0142 during Monday to Friday, 9:00 AM to 6:00 PM ET